September 12, 2017

The Chocolate Chip Cookie Effect: Home Staging Tips to Spark Love at First Sight

By Phil Karp, guest contributor Photo provided by Phil Karp It’s no secret that a properly staged home can sell faster than an empty one. But how far do you need to go to inspire the “chocolate chip cookie effect,” where a buyer walks in the front door and immediately feels right at home? Sellers…
June 5, 2017

Educate Sellers How Home Staging Pays Off

By Patti Stern, PJ & Company Staging and Interior Decorating This spring has been one of our busiest home staging seasons with many sellers enjoying the benefits of preparing their homes early and marketing to targeted buyers – boosting the value of their property and selling quickly. However, there are sellers who are hesitant and…