November 14, 2017
View the Possibilities With Virtual Staging

View the Possibilities With Virtual Staging

By Brian Balduf, VHT Studios Appealing to home buyers is all about making that emotional connection. Smart marketers know emotions trump other factors, especially when you hear buyers say the listing “just feels right.” They may be searching for a new house, but they’re envisioning their next home. Buyers’ emotional experience while home shopping is…
October 28, 2017
4 Home Staging Horror Stories to Haunt You This Halloween

4 Home Staging Horror Stories to Haunt You This Halloween

By Jessica Santina, guest contributor from MoneyGeek.com As little ghosts and ghouls appear on every corner, how about settling in for a few scary stories of home staging horrors? The following tales of botched staging jobs, homeowners from hell, and nightmarish décor will likely give you some real-life shivers. The Scary Screamer Lori Matzke, owner…
October 16, 2017
7 Secrets for Adding a Finishing Touch to Your Staging

7 Secrets for Adding a Finishing Touch to Your Staging

Photo credit: Blinds.com By Katie Laird, guest contributor When staging a home for an open house, you can transform a space from an unimpressive, run-of-the-mill property to one with a “wow” factor. But without a little extra attention to detail, even the most professionally staged homes can leave something to be desired. Don’t let staging…
September 12, 2017

The Chocolate Chip Cookie Effect: Home Staging Tips to Spark Love at First Sight

By Phil Karp, guest contributor Photo provided by Phil Karp It’s no secret that a properly staged home can sell faster than an empty one. But how far do you need to go to inspire the “chocolate chip cookie effect,” where a buyer walks in the front door and immediately feels right at home? Sellers…
September 4, 2017

7 Surprising Household Items You Can Use for DIY

By Jeffrey Ill, guest contributor The “Property Brothers” Drew and Jonathan Scott have teamed up with Esurance to create “DIY Ditties,” a series of humorous videos that offer tricks to fixing common household items. Whether it’s a clogged shower drain, crayon-graffiti walls, or rusted chrome on your beloved ride, keeping up with maintenance can seem…
August 31, 2017

Top Entryway Decor Ideas for 2017

By Katherine Medlin, guest contributor  The entryway is a significant space within a home — it’s the first thing a potential buyer sees, and it sets the stage for the whole vibe of the home. Buyers can form opinions on a home within seconds of opening that front door. Your clients can make a few simple changes…
August 18, 2017

50 Cheap, Easy Ways to Boost Your Listing’s Appeal

via Stormclad
August 14, 2017

50 Cheap, Easy Ways to Boost a Your Listing’s Appeal

via Stormclad
June 21, 2017

The 5 Biggest Yard and Patio Staging Mistakes

By Amalie Drury, guest contributor Photo credit: Crate and Barrel A great outdoor space is at the top of many home buyers’ checklists. So even if your listing doesn’t include a large lawn or an over-the-top patio, it’s important to show buyers that the home still offers the perks of an indoor-outdoor lifestyle. Be sure…